Brand Story

Brand Story

Growing with Artists, Creating Better Tools Together

Every brand begins with a simple idea.

For Woomer, it started with three artists who wanted to create art supplies they truly loved to use — thoughtful, reliable, and accessible for creators everywhere.

We are not the biggest art supply brand, but we are a team that believes every detail matters.

From the materials we choose to the feedback we receive, every step of Woomer’s journey is shaped by our passion for art and the artists who create with us.

2022

A Small Beginning, A Shared Dream

Woomer was founded in 2022 by three people with artistic backgrounds and a shared love for creativity.

As artists ourselves, we understood that the right tools can make the creative process more enjoyable.

We wanted to create art supplies that balance:

  • Beautiful and expressive colors
  • Comfortable drawing experience
  • Reliable quality
  • Accessible pricing

Not just products to sell, but tools that we would personally enjoy using.

The name Woomer also carries a special meaning.

All three founders are cat lovers. Inspired by the playful sound of a cat’s meow, we created the name Woomer — representing curiosity, warmth, and the joy of creating.

2022–2024

The Journey Behind Every Product

Creating quality art supplies takes time.

During our early years, we spent countless hours researching, testing, and improving every detail.

From pigment selection and color performance to material choices and durability, every decision required careful consideration.

Finding the right balance between quality and affordability was one of our biggest challenges.

Some materials with excellent performance come with higher costs, and improving product consistency requires continuous testing and refinement.

The journey was not always easy, but every challenge helped us better understand what artists truly need.

2025

Growing Through Your Trust

In 2025, our 72-Color Colored Pencil Set received support and attention from artists around the world.

The most valuable part was not only the encouragement, but also the conversations that followed.

Artists shared their thoughts:

  • More color choices they wanted to see
  • Colors they wished they could purchase individually
  • Tools they hoped Woomer would create

We listened.

Based on these conversations, we continued expanding:

We also introduced clearer color references, including black-and-white swatch cards, helping artists better understand color performance in different situations.

Every improvement started with real feedback from our community.

2026

Creating Together with Artists

Today, Woomer continues to grow step by step.

We know that creating better art supplies is an ongoing journey, and we believe the best ideas often come from the people who use our products.

Through surveys, creator testing, and our community programs, we invite artists to share:

  • Their experiences
  • Their suggestions
  • Their ideas for future products

With inspiration from our community, we continue developing new tools, including:

  • 150-Color Colored Pencil Collection
  • Artist Sketchbooks
  • Acrylic Markers
  • More creative supplies designed for everyday artists

You Shared. We Listened. We Created.

Your Voice Helps Shape Woomer

At Woomer, we believe great products are created through communication.

Many of the changes we made came directly from artists like you.

💬 “I wish I could buy individual colors.”

✨ We listened.

We introduced single pencil purchases, making it easier to refill favorite colors, replace used pencils, or create your own personalized collection.

💬 “We want more color choices.”

✨ We listened.

We continued expanding our colored pencil collections from 72 colors to 90 colors and 150 colors, giving artists more possibilities to explore.

💬 “We want more creative tools.”

✨ We listened.

We expanded beyond colored pencils into watercolors, sketchbooks, acrylic markers, and other creative supplies designed for different artistic needs.

Have an Idea for Woomer?

Woomer is still growing, and every suggestion helps us improve.

Whether it is a new color you want to see, a product idea, or feedback about your experience — we would love to hear from you.

Your voice can help shape what Woomer creates next.

Share Your Ideas With Us →

Our Promise

Made with Care. Growing with You.

Woomer started with three artists and a simple dream.

Today, it continues to grow with a community of creators who share our passion for art.

We may still have more to learn, but we promise to always:

✓ Listen to artists
✓ Improve with every step
✓ Be transparent about our products
✓ Create tools that make the creative process more enjoyable

Thank you for being part of the Woomer journey.

Let’s create something beautiful together.

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